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HotelBrokerOne-Brokered Transaction Paves the Way for Multi-Million-Dollar Project Featuring Approximately 200-Room Hilton Dual-Brand Hotel

Thursday September 03, 2026

OKLAHOMA CITY, OK — HotelBrokerOne (HB1) is pleased to announce the sale of the former Crowne Plaza Oklahoma City to Oklahoma City-based Champion Hotels, paving the way for a major multi-million-dollar redevelopment of the property at 2945 Northwest Expressway. 

The approximately 4.5-acre property, which includes the existing 10-story hotel tower, has been a prominent fixture along the Northwest Expressway corridor since it was originally developed as a Hilton in 1969. After years of challenges, including a protracted foreclosure and legal dispute, the property is now positioned for a significant transformation. 

The redevelopment will be anchored by an approximately 200-room, dual-brand Hilton-franchised hotel, which will serve as the centerpiece of a broader, innovative mixed-use development envisioned for the site. 

“This project represents an exciting vision for the revitalization and rejuvenation of this important area,” said Peter Holmes, Chief Operating Officer of HotelBrokerOne. “The exceptional location, the longstanding success of the Northwest Expressway corridor, and the size of the property combine to create a unique opportunity for an innovative and diverse development, with the new hotel serving as its core.” 

The transaction was co-listed by HotelBrokerOne’s Oklahoma City office and local commercial brokerage Price Edwards Company. HotelBrokerOne’s Oklahoma City team also secured Champion Hotels as the purchaser. 

The sale marks another significant transaction for HotelBrokerOne, a leading hospitality investment brokerage firm with an extensive presence across Oklahoma and throughout the Central and South-Central United States. The firm specializes in the acquisition, disposition, and redevelopment of branded and independent hotel properties, connecting owners and investors with opportunities designed to create long-term growth and value. 

For more information about HotelBrokerOne and its recent transactions, visit www.hotelbrokerone.com

Photo credit: HotelBrokerOne.

High-resolution property photography is available from HotelBrokerOne upon request.

 



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